Are you planning to start a small business? Are you asking yourself questions like these:
* What’s the best home based small business?* What’s the best turn key business on the web?* What’s the best home business for women?* What’s the best business to start for retirement?The right question about your new business.Out of 23 million small businesses in the United States, 75% are owned and managed by one individual. Consequently, the typical small business intrinsically reflects the owner’s values, tastes and personality. In many cases, the business also incorporates the owner’s name. Given this reality, the right question to ask yourself is this:
* What’s the home based small business best suited for my skills, talents and values?
The answer: The best new business to start capitalizes on what YOU do best!As a typical small business owner, your personal identity is inseparable from your company, whether you plan it or not. The good news is, you can capitalize on your personal involvement by creating a distinct Personal Brand for your business. You can use Personal Brand reputation building as a marketing strategy.Why does Personal Branding work for a home based business?We count on brands to deliver specific results in just about every area of our personal and business lives. But, can a person create a market identity like a brand of shampoo? Certainly. And it doesn’t mean you have to think of yourself as a product and promote yourself like one. Instead, you adopt a thought process — or mindset — to intentionally apply brand promotion strategy to YOURSELF as the primary representative of your new business.You can build a successful new business by building a strong Personal Brand reputation. Deliver consistent value in your personal business interactions and you will enjoy more customers, more money and more respect for what you do. This reflects the principle of ‘more for more’ that works for corporate brands.Think about it: What brands come to mind when you think about top-of-the-line automobiles, cosmetics, hotels or other items? The brands that came to mind have strong brand identities. Strong brands deliver consistent value, command premium prices and produce higher profits. Strong brands get ‘more for more’! This principle of ‘more for more’ that works for corporate brands can work for your Personal Brand too. For most solo business owners, it is essential to start your new business with the goal of building a strong Personal Brand reputation.How do you create a strong Personal Brand?Creating a Personal Brand requires a willingness to look at yourself from the inside out. When your talents, personal style and passion for your business are in alignment, an authentic Personal Brand emerges. YOU become distinctive and remarkable — in WHAT you do — and HOW you do it.Branding is an integrated marketing approach. To create a strong Personal Brand — and a strong business — you have to understand and apply these fundamental marketing principles:
* Know your target customer: who they are, problems they face, and what motivates them to buy.* Identify your true competition, alternatives your target customers consider when shopping for products and services like the ones you offer.* Be clear about how you are both different vs. the competition AND relevant to your target.* Create a marketing plan to communicate your brand message consistently to your target customers.
You don’t need a catchy slogan, fancy logo or clothes that match your marketing materials. And you don’t need a big budget. You only have to invest in establishing your Personal Brand within your target market space or niche.Gain competitive advantage with a Personal Brand.Very, very few small business owners will establish strong Personal Brands. Creating a Personal Brand takes time and commitment: To gain insight into yourself, to think like your customers, and to communicate your brand in a compelling way.If you are searching for small business owners’ tools for success, consider a Personal Brand strategy. You can enjoy more success when you base your business on who you are, what you are passionate about and what you do best. Start the best home based business for you — build a business based on your Personal Brand.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

Managing a business is not an easy job but promoting your business may be as hard as anyone else could ever imagine. And some small business owners thought that they have only limited things in order to manage and promote their business then they are definitely wrong. And some think that branding is for big businesses only then I will prove you wrong. And despite the business size, branding can be as effective as it can be. Here are the top 10 tips for small business branding.

The first one is to focus on the thing that you would like to establish, people won’t be attracted if you promote everything and anything under the sun, being an expert on one thing is what matters the most for the clients, making clients confused can never be a good idea, make them think on one important thing that stands your business.

The second one, is consistency on your performance. No one would love to patronize a company that doesn’t have consistency on its performance or on its quality. If you commit something to some clients, make sure you’ll do it, first impressions really lasts so better make sure to impress them positively and maintain it in order for you to have their loyalty.

The third one is to make an overview of your business at least on a one page document, letting them know how your business is running and what are your goals, mission and vision are very important tools in achieving for their approval, just be sure to make it brief and concise, no one will last if you write on plenty of flowering words, better to put on true informations.

The fourth one is, good treatment between you and your employees and between clients and employees as well, nothing can beat that.

The fifth one is, to remember that branding needs straight direction and longer maintenance and that there should be straight connection between the actual and the desired image.

The sixth one, join locally organized events and be one of the committees, it’s a good way to establish your image and business.

The seventh one is to blog, blogging is one of the great tools in establishing your business, making other people have an idea about it.

The eight one, you don’t have to depend everything to your logo, logo doesn’t make up the whole part of the business, so never spend too much time and effort on it, its just a part of the business.

And having your own company website is on the ninth place because obviously almost all people uses web, and the last one is not to depend too much on blogs, you must explore more over.

That’s the top 10 tips for small business branding Just don’t be afraid to give a try and to plan big for your business. And searching for branding tips can be easily done when you are eager to do it.